We will never forget

JHoUncategorized1 Comment


September 10 is a day that will live forever in the minds of dozens. Four years ago today XCF had it’s first group classes on the carpeted landing of Xplore Fitness. We had 1 erg, 1 set of db, and three barbells, one of which I borrowed from a friend. We have come a long way since then and I truly believe, much like one of our core values state, we are getting better everyday. It is a big deal and it isn’t. It is quite a milestone but at the same time nothing changes. Come Monday we are taking another step on the path to greater fitness. I am happy, proud, and thankful that you are trusting me to take you there. This past year has been a wild one. 4 babies, only one is mine, and two more on the way, CI leaving for Mexico, Tommy going back to Vermont, Harpa getting married and deployed or some such nonsense, 3 new trainers on board, athlete mentors stepping up, Bryan Cohen finally got double unders, sectionals, regionals, wodfest, and 2 10k rows in one month. Epic. Our 5th year is going to be even better. I am psyched about the changes we have on tap and hopeful for the changes that have yet to be conceived. See you Monday.

I have an MBA and when I decided to become a personal trainer my father took it as a failure on his part to raise a child with common sense. Every time I would talk to him he would ask me if I would consider putting my resume on monster.com or careerbuilder.com because he was sure someone would offer me a “real” job. About a year after starting my CrossFit affiliate we moved into the space we are in now and I sent him this picture to show him that I had a “real” job now. We weren’t just throwing weights around in the corner. We had premises. This picture was taken just after we moved in. A lot has changed. A lot has stayed the same.

One Comment on “We will never forget”

  1. Congrats Jordan… with that MBA you get to be an awesome business owner as well as trainer.
    PS Glad that the yellow walls were one of the things that changed!

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