So says Seth

JHoUncategorized0 Comments


“If your team is filled with people who work for a company, you’ll soon be defeated by tribes of people who work for a cause.” -Seth Godin, The Icarus Deception

This statement makes me happy. It is inspirational to be sure and for some it might even serve as a wake up call or a warning but it makes me smile. We are doing it. The people who train here do it for reasons above and beyond convenience. It certainly isn’t cost. There is something about our pursuit of “better” that resonates with so many folks. I don’t care if you will never win a 5k or go to the CrossFit Games. I just want more today than yesterday and I want the same thing tomorrow. Better is our why and our why is enough to change the world one person at a time.

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